What is the bottleneck of the popularization of smart homes?
Nov 06, 2021
Smart homes have become more and more popular nowadays, but we must also see that there are certain bottlenecks in the current development of smart homes, which are mainly manifested in the following aspects:
First, unable to grasp the pain points of customers
We must know and understand our customers. The target customers of the current smart home market have shifted from luxury home users and high-end users to middle-class and white-collar workers. So what is the customer's needs? It is not a remote control, nor is it a beautiful control interface, but a safety, health, and comfort closely related to life, a better home experience, more efficient energy use, more energy saving, and more environmentally friendly. In order for customers to accept and like smart homes, our products must capture the pain points of users. The current smart home products or systems do not meet the inherent needs of customers.
Second, the purchase cost is high
The cost is not only the production cost or price of the product, but the user's purchase cost, which not only includes the customer's monetary expenditure, but also the time, physical and energy consumed, and the purchase risk. Existing smart home integration systems are often expensive, and require a large number of complex procedures such as installation, integration, and wiring. After completion, a large amount of maintenance costs are required, and a large amount of additional costs must be invested in addition to the product.
Third, the convenience of purchase and use is poor
Including the convenience of purchase and the convenience of use. When customers purchase smart home products or systems, due to the complexity of technology and construction, they need to invest a lot of time and energy to process the purchase. At the same time, the complexity of the system is very complicated for users to use, difficult to operate, unstable in quality, and difficult to maintain. The convenience of purchase and use is relatively poor.
Fourth, customer service can’t keep up
Difficulty in communication between customers and smart home providers is also one of the bottlenecks. At present, smart homes are mainly integrated, and there is a lack of large appealing companies, and integrators cannot invest a lot of costs to serve customers, which makes it very difficult for customers to obtain after-sales service.
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